Man Utd set new targets likened to NASA putting man on the moon as Sir Dave Brailsford slams 'acceptance of mediocrity' culture
Out-of-sorts Manchester United have been set ambitious targets that are being likened to NASA putting a man on the moon.
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- Red Devils have become stuck in a rut
- Fresh investment failed to reverse trend
- Title targets a long way from being hit
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Table of Contents
ToggleWHAT HAPPENED?
The Red Devils have stagnated since seeing legendary former manager Sir Alex Ferguson head into retirement back in 2013. He walked away off the back of a 13th Premier League title triumph, which took the club to 20 top-flight crowns in total.
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THE BIGGER PICTURE
They have not come particularly close to landing another since then, but the arrival of Sir Jim Ratcliffe and the INEOS co-ownership group in February 2024 was supposed to help United get back on track. They have remained stuck in reverse for the most part, while generating unwelcome headlines with a series of controversial cost-cutting measures.
- AFP
DID YOU KNOW?
Despite positivity at Old Trafford being in short supply, reports on how Ratcliffe's close ally Sir Dave Brailsford – the former head of British cycling that helped to deliver Olympic gold medals and historic Tour de France triumphs when filling previous roles – laid out ambitious plans for the future during one all-staff address.
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WHAT SIR DAVE BRAILSFORD SAID
He is said to have drawn up visions for ‘Mission 21’ – which relates to the men’s team winning another league title – and ‘Mission 1’ – which will see the women’s side claim a first WSL crown. Club staff have compared Brailsford's goals to NASA’s Apollo mission aimed at putting a man on the moon by the time the 1960s ended.
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